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Gannett Purchases WordStream for $130 Million Cash

Category: General News
Posted: 05:57AM

On Thursday it was announced that the publisher Gannett was purchasing WordStream, a developer of online marketing software that also manages paid-search advertising services. The deal had Gannett paying $130 million in cash with up to another $20 million being paid if certain revenue targets are made. This purchase looks to strength the data-driven digital marketing and advertising services Gannett has already developed and acquired, including those from ReachLocal and SweetIQ it had previously purchased. Gannett is working to transition itself to a digital publisher with search and analytics services supporting it.

Source: MediaPost

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