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ASRock Decided to Restrict European Graphics Card Sales, Not Banned by AMD

Category: Video Cards
Posted: 09:34AM

It looks like the news from last week about ASRock's Phantom Gaming graphics cards not being for sale in Europe was not entirely accurate. That news came from the German Tom's Hardware review of one of the cards, when a company representative inquired as to how the review unit was gotten, and then saying it was AMD that told ASRock to not sell the cards in Europe. Since then there has been a lot of speculation as to why, but Jason Evangelho, a contributor at Forbes, decided to reach out to ASRock and got a different statement.

According to this other source, which only discussed intentions for Europe, so this does not necessarily have any bearing on the North America or Asian markets, ASRock decided to not sell its new Phantom Gaming graphics cards in Europe in a way that would get them to normal consumers. They will not appear in retail shops, online or physical. The reason is because ASRock originally wanted to enter the graphics card market to take advantage of the cryptocurrency mining boom, and so in Europe the company is intending to only sell them to miners and for industrial use. The minimum order quantity is 500 units.

This new statement contradicts those from the Tom's Hardware Germany site, but the Forbes contributor says he confirmed it twice over the phone and once over email. Perhaps if interest in cryptocurrency declines enough, or if the supply of cards is enough we will see Phantom Gaming cards appear in European retailers, but for now it appears that is not going to be the case, and not because of AMD's influence.

Source: Forbes

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