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ASRock Blocked from Selling Phantom Gaming Graphics Cards in Europe By AMD

Category: Video Cards
Posted: 05:30PM

At the end of March, ASRock entered the graphics card market with its Phantom Gaming cards, which use AMD's Polaris GPU. Unfortunately if you live in the European market, the company is not allowed to sell them there because AMD has not agreed to allow them to, according to an ASRock Sales Manager. This was discovered after ASRock reached out to Tom's Hardware to learn how it acquired its review sample for the review posted on the German Tom's Hardware site. If the product cannot be sold in Europe, the company has no interest in marketing it there either.

It appears what is going on is an example of regional sales bans, which are not uncommon. As VideoCardz points out, Colorful or Colorfire graphics cards are also not found in Europe because of such bans that are to avoid an oversaturation of board partners in a region. Of course someone in Europe could still choose to import ASRock graphics cards, but would need to pay the additional taxes and shipping costs associated with doing so.

It is a potentially important bit of context here that ASRock is a relative late comer to the graphics card market. Perhaps with the next series of AMD GPUs ASRock will be able to negotiate and enter Europe, assuming it wishes to continue a presence in the graphics card market and is involved when that series launches.

Source: VideoCardz

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