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AMD Invites Resellers to Share Stories of Competition Trying to Restrict Sales of Radeon Products

Category: General News
Posted: 09:45AM

Last week AMD finally provided an official response to the NVIDIA GeForce Partner Program, though GPP was not specifically named, where it promised a commitment to freedom of choice and working with AIB partners to create new brands to sell Radeon products under. That was not all AMD did last week as Scott Herkelman, Corporate VP and General Manager of AMD Radeon gaming, and a former NVIDIA executive, went to Twitter to reach out to resellers. This was during an AMD sales event held in London and in his Tweets, Herkelman states some of those attending shared stories of the competition using "funding and allocation to restrict or block your ability to market and sell Radeon based products in the manner you and your customers desire." Herkelmen than invited any others who have such stories to reach out and share them with him, so they can work together to ensure gamers have freedom of choice.

Since the story of GPP being potentially anti-competitive and anti-consumer even, NVIDIA has been rather quiet, as Forbes notes. However, the author of the original piece, Kyle Bennett of [H]ardOCP, claims NVIDIA has started a disinformation campaign against him, including claiming he was paid by AMD for it. Bennett denies any payment, but did state in the original piece AMD approached him and other news outlets about the story. He is the one who decided to do additional digging into GPP, as "there was no story to be told" from just the information AMD had presented, and uncover what he shared.

Source: Forbes

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