NVIDIA 'The Way It's Meant to Be Played' 2013 Press EventClayMeow - October 24, 2013
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"The Way It's Meant to Be Played" has been a trademark of NVIDIA for over ten years now. While there are some consumers that simply dismiss it as marketing mumbo jumbo, there is a lot of weight behind that statement. That's because, unbeknownst to many people, NVIDIA is more than just a graphics card manufacturer – the company is also a developer and innovator. "The Way It's Meant to Be Played" is not simply a saying, it is NVIDIA's promise to the gamer.
I was invited to Montreal, Canada for a two-day event to see and experience NVIDIA's newest contributions to the PC gaming industry. Day One was all about NVIDIA Game Works, a library of outstanding developer tools. But before delving into Game Works, Tony Tamasi, Senior Vice President of Content & Technology at NVIDIA, wanted to let us know that PC Gaming is Thriving, as shown in the image below.
NVIDIA GameWorks employs 300 visual effects engineers that work on the Game Works Library and Developer Tools. NVIDIA strives to make GameWorks the gaming equivalent of what Industrial Light & Magic is to movies. NVIDIA has a very close working relationship with many great developers, ensuring their games work best on NVIDIA GPUs by implementing various GeForce-enhanced features, such as PhysX, HBAO+, and more. To illustrate this, Tony went through ten games, highlighting the NVIDIA technologies used in each and featuring quotes from the developers.