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GTR Tech Corporation Backround

Former staff writer    -   May 16, 2007
Category: Manufacturers


GTR Tech Corporation Background

GTR Tech Corporation
§ Founded July, 2005
§ VC Funded, Privately held Delaware Corporation
§ President/CEO and Founder: Sean Phillip Hall
§ GT3, 1st Sport Compact PC™ product introduction: April ‘07
§ Sport Compact PC Patents Filed, Q1’06

CEO/President Professional Bio
GTR Tech Corporation, ’05 - Current
President/CEO, Founder
Broadcom Corporation, '02-'05
Enterprise Networking Group, Marketing Management
Advanced Micro Devices, 97-'01
Technical Marketing, Channel Marketing, Server and Workstation Product
Marketing
California Polytechnic State University, San Luis Obispo
Bachelors of Science, Business Administration, Marketing Management, 1997

GT3 Branding
GT3 is derived from “Gran Touring 3”, from professional road racing sanctioning bodies’

“GT3” racing class. Simply put, the GT3 class represents the mildest level of car

modifications amongst Gran Touring classes. Similar to the racing class, GT3 the Sport

Compact PC, is intended to be the mildest of the Sport Compact PCs.

In addition to GT3, GTR Tech Corporation plans to introduce other Sport Compact PC

products; these products will continue to meet the needs of the PC market place, further
filling the gap between Desktop PCs and Notebook PCs.

GT3 Project Goals
1)SFF enclosure with full size ATX motherboard, full size VGA and expansion card

support, customizable to meet the system configuration needs of today’s market.
2) Designed for Transportability
3) Contemporary Industrial Design
4) Quiet, Thermally Efficient

GT3 Product Development Overview
Concept: Solidworks
Design: PRO-E
Concept to Production: 21 months

Personal History, GT3
Sean Hall
Many people have asked “Why did GTR Tech Corporation developed GT3”?,

“Why did you create this product”? Put simply, this is the product I’ve always wanted…

As a computer enthusiast and technophile, I couldn’t understand why an obvious need,

wasn’t being filled. Years went by and the PC I really wanted? It still didn’t exist in the

market. I was baffled how the market, being so large, could overlook such an obvious

market opportunity. I concluded, decision makers within organizations equipped to make

ruly innovative market change, are so removed from the market and users, they typically

don’t understand the trends within the market to respond to that change. Therefore, I took

this opportunity to start GTR Tech Corporation, and make the PC product the market

“overlooked”. Before I begin explaining how GT3 and Sport Compact PCs came to light,

I think its important to understand a little background of my experience in technology,
computers and road racing.
When I started working for AMD in 1997, I was building PCs on a daily basis.

When I looked inside a PC, I couldn’t understand why most PCs, when fully configured,

had a lot of wasted space, making the PC unnecessarily large and very difficult to

transport. The problem seemed so obvious to me, I thought a company would eventually

develop a small PC with all the benefits of a full size PC. Years went by and PCs still

maintained the same paradigm: the best PCs where in a behemoth enclosure.

After I left Broadcom, I started working on a design to solve this problem. After

several months of work, I came up with a concept which allowed the PC expansion cards

to interleave one another, eliminating wasted space in the expansion card area, yet

enabling the expansion cards to work with readily available “popular” ATX

motherboards. After the Feature Module concept was complete, I started working on the
design.
Having had experience as a German auto mechanic, doing service/repairs and race

car prep and setup, I was intimately familiar with sports car design and design strategies

of race cars: optimizing weight and performance in a high performance, durable design.

In the creation of the GT3 product, I tried to implement these strategies. For durability, I

included an add-in card retention system that kept the cards firmly in place. To increase

rigidity, I integrated the front bezel into the chassis, which in turn acts as a sub-frame.

For cooling efficiency, I included cold air intakes with fans blowing directly to the

primary sources of heat; just as a race car has a cold-air intake for the engine, brake

ducts, intercooler, etc., GT3 includes dedicated cold-air intakes blowing air towards the

three major sources of heat within a PC: CPU/memory, Add-in Cards/VGA, and Power
supply.
Formulating the enclosure’s industrial design, I realized today’s x86 PCs seemed

to be lacking in one area: contemporary style and elegance. In other words, today’s PCs

were relatively the same: a rectangular box with plane industrial design elements. As I

was creating the concept for this new PC, I wanted stylish and functional design elements

that communicated performance, yet implemented these elements in a in an elegant way.

Therefore, I integrated design elements reminiscent of a high end sports car: stylized

logo, sloped upper bezel with cold air “ram” type intake, lower “air dam“ type intake,

faux carbon fiber front bezel, and retractable wing-shaped handle.

In conclusion, considering the objectives we set out with; a SFF enclosure with

full size ATX motherboard, full size VGA and expansion card support, a PC designed for

Transportability that’s quiet and thermally efficient, packaged in a contemporary

industrial design, I think we achieved the objectives we set out for: a sleek, compact and
transportable ATX PC, the GT3.



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