Computex 2010 Coverage

ADATA

ADATA is the world's leading memory brand with the second largest share in DRAM modules and third largest share in USB Flash drives, as of May 2010. So naturally, I started by taking a look at its newest memory modules - v2.0 of its Xtreme series, Plus series and Gaming series. All three series are part of ADATA's XPG (Xtreme Performance Gear) memory line, featuring 2oz of copper in the PCB and Thermal Conductive Technology (TCT), which provides greater cooling and stability.

As we've seen earlier, memory companies are increasingly pushing into the solid state drive (SSD) market. ADATA is no exception, showing off three solutions from its 500 Series. The S596 is available in 32GB, 64GB, 128GB, and 256GB, and features a dual interface with SATA II and mini-USB2.0. The S599 is available in 128GB and 256GB and features the SandForce SF-1200 controller for ultra-fast speeds. Lastly, ADATA unveiled the S501, a SATA 6Gb/s SSD that will be released soon in 64GB, 128GB, 256GB, and 512GB. In addition to the SSDs, ADATA makes a 2.5" to 3.5" bracket, as can be seen supporting the drive in the third photo below.

ADATA has also decided to enter the power supply market with its new Horus Series, featuring its Eye of Horus technology. ADATA is clearly trying to invoke a sense of greatness - Horus is one of the most significant gods in Egyptian mythology and the Eye of Horus is an ancient Egyptian symbol of protection and royal power. When it comes to ADATA Horus PSUs, Eye of Horus refers to its intelligent LED fan with three colors that change depending on the amount of power being used - 0%-50% output is green, 50%-100% output is blue, over 100% output is red. The Horus PSUs are 80 Plus Bronze, modular, and contain 100% Japanese capacitors. The 1200W version is dual-rail, while the 550W, 650W, 750W, and 850W versions have a single rail.

Lastly, we have some fairly unique USB Flash drives from ADATA's Theme Series. Theme T001 are soccer jerseys in various countries (4GB). Theme T806 are kissing octopuses with a built-in magnet, available in blue and pink (4GB, 8GB, 16GB, 32GB). Theme T809 are mascot designs, available in Smiley Panda, White Angel, and Black Devil (4GB, 8GB, 16GB, 32GB). Theme T006 is Buzz Lightyear from the Toy Story movies (4GB, 8GB). Theme T907 - my favorite - is Pumpkin King, Jack Skellington, from The Nightmare Before Christmas (4GB, 8GB, 16GB, 32GB).