Computex 2010 CoverageClayMeow - July 5, 2010
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All the audio components and peripherals may have seemed a bit strange for a company known for its cooling products, but they're nothing compared to the products found in the sub-brand ARCTIC HOBBY. The ARCTIC HOBBY product line consists of numerous remote-controlled vehicles that fall into one of three categories, Land Riders, Aqua Riders, and Sky Riders.
As you could guess, Land Riders consist of all remote-controlled vehicles that run on land, such as cars, monster trucks, and even a fire engine and a tank. The tank (Land Rider 403) can actually shoot pellets!
Aqua Riders are obviously remote-controlled seacraft.
Sky Riders include remote-controlled helicopters and even a bird, the latter of which was flying around the booth.
Lastly, ARCTIC has a few game consoles. ARCTIC Gym features an interactive fitness and gaming mat with over 80 exercises and games, such as a dancing challenge (with support for up to two players), athletic workout, yoga, aerobics, and arcade games. ARCTIC GC PRO is essentially a Wii-clone, with 48 built-in games and a mere $60 price tag. The GC PRO comes with two cordless motion controllers, as well as seven add-ons - 2 tennis rackets, 2 table tennis paddles, a golf club, a baseball bat, and a soccer "band" you can tie around your foot. If portable gaming is more your style, ARCTIC GCM is for you. Featuring a 2.5" TFT display, the ARCTIC GCM has 80 built-in games and runs on three AAA batteries - in fact, three 1050mAh AAA ARCTIC POWER RECHARGEABLE batteries are included.
So that rounded up my visit of the ARCTIC booth. With the economy the way it is, it may be smart that ARCTIC is branching out into other venues. However, only time will tell if these other non-cooling products are successful.