CES NY Preview EventClayMeow - November 24, 2009
Category: Trade Shows/Conventions
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On Tuesday, November 10, 2009, the Consumer Electronics Association (CEA) held its annual CES NY Preview Event. Unlike CES, this event was not open to the public and obviously much smaller in scale, with only some thirty odd companies in attendance – most of whom were not computer related.
The event started off with a “Holiday Sales and End-of-Year Trend Analysis by CEA’s market research experts.” I won’t bore you with all the details, but obviously the state of today’s economy will once again have a big impact on holiday spending. Although total holiday spending is expected to decline by 3% from last year (which was 15% less than 2007), purchases as gifts (as opposed to food, home purchases, greeting cards, decorations, etc.) are actually expected to increase by 4% - the only purchasing category expected to see an increase. The reason why this was important for the CEA to highlight is because the percentage of gift spending on consumer electronics is expected to encompass 29% of all gift spending this holiday, up from 28% last year and 22% in 2007.
In national surveys, 80% of adults and 77% of teens have some sort of consumer electronic device on their gift wish list, which includes such things as notebooks, TVs and some strong newcomers to the top ten list, the Amazon Kindle/e-book readers, iPhones, Blu-Ray players and netbooks. When it comes to the top consumer electronic gifts this holiday season, however, it is expected that portable MP3 players and video game consoles will top the hardware side of things, while memory cards and video game accessories will not only top the accessories side of things, but overall as well.
But enough about the holidays! I’m sure what you really want to know is what we can expect at the 2010 CES. There are four key trends that the CEA highlighted; Beyond HD: Tomorrow’s TV Experience; Content: Connecting and Corralling; New Screens Find the Sweet Spot; and Customization & Personalization Empower the Individual. So what does that all mean? I’m glad you asked!