CES 2012 CoverageBosco - January 19, 2012
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Ferrari by Logic3
When you hear the name Ferrari, you probably think Italian sports car — one that is super fast and probably out of your price range. The logo, a prancing horse typically seen on a yellow background, is instantly recognizable. So when we saw the bright red Ferrari on the show floor, we were immediately drawn in — admittedly, the booth babes helped too. We were surprised and intrigued to learn that the company was there not to promote its cars, but rather its recently announced collaboration with audio and gaming accessories manufacturer Logic3. Built from the ground up, the Ferrari by Logic3 range of audio equipment is comprised of two styles. In the Logic3's own words:
“The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari's iconic GT road cars. Premium textures and materials combine with superior finishes to create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious ‘Cavallino Rampante’ (Prancing Horse) marque.”
“The Scuderia Ferrari Collection is inspired by the competition, speed, and technological innovation of the Ferrari F1 team. Each product takes its design cues from the sleek racing lines and iconic chassis features that make Ferrari cars so instantly recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, recognising a shared vision of power, excellence and success.”
But who cares about all that, right? You came here for photos and specs, so let's get to it. First up are the speaker docks. The Cavallino GT1 and Cavallino GT1 Air are 2.2.1 stereo speakers with 6.5" subwoofer patented class HD technology with DSP, delivering 250W RMS power and high efficiency, a frequency response of 20-22,000Hz, and Bluetooth that supports Stereo A2DP & AVRCP. The Scuderia FS1 and Scuderia FS1 Air are 2.1 stereo speakers and subwoofer, enhanced by two passive radiators, patented class HD technology with DSP, and delivering 120W RMS power and high efficiency with a frequency response of 20-22,000Hz and Bluetooth that supports Stereo A2DP & AVRCP. All four are made for the iPad, iPhone and iPod, with Bluetooth connectivity supporting Android and Windows based devices. They have Composite Video Out, a USB charging port, and 3.5mm Aux In. They all come with a remote control and a Ferrari by Logic3 App. The "Air" versions mean there is support for Apple AirPlay. In order of the photos below, the Cavallino GT1 retails for $625, the Cavallino GT1 Air for $750, the Scuderia FS1 for $500, and the Scuderia FS1 Air for $625.
Next up were the headphones. The Cavallino line includes the T250 and T350, while the Scuderia line includes the R200, R300, and P200. The T250, T350, R200, and R300 all have the same specs — 40nm full range speaker driver, a frequency response of 20-22,000Hz, ultra-soft, breathable ear pads, an ergonomic two-way folding design for compact storage in an included Nylon-trimmed carrying case, and anti-tangle, detachable in-line remote cables. The latter is particularly interesting because you get two: a 3-button remote control cable with microphone for Apple devices and a 1-button remote control cable with microphone for Android, Windows, Blackberry, and most other mobile phones. A 6.3mm adaptor and airplane adaptor are included as well. Active Noise Cancellation (ANC) technology is featured in the T350 and R300 only. The P200, on the other hand, has all the same features as the T250 and R200, except it uses a 50mm speaker driver that incorporates patented High Audio-Scene (HAS) technology for 3D sound effects and ultra bass. In order of the photos below, the T250 retails for $320, the T350 for $375, the R200 for $250, the R300 for $320, and the P200 for $190.
Lastly, we have the earphones. The Cavallino line includes the G150 and T150, while the Scuderia line includes the R100 and S100. All four have the same specs — a 10mm speaker driver with Thin Film Acoustic Technology (TFAT), a frequency response of 20-22,000Hz, interchangeable ear buds for personalized comfort, an anti-tangle in-line remote control cable, and a Nylon-trimmed carrying case with accessory pouch. The choice between the four basically comes down to your style preference. Each one has two model numbers, the standard featuring a 1-button remote control with microphone for Android, Windows, Blackberry, and most other mobile phones, while the "i" model features a 3-button remote control with microphone for Apple devices. Unlike with the headphones, you'll have to make a decision prior to purchase. In order of the photos below, the T150 and G150 retail for $190, the R100 for $150, and the S100 for $125.