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Facebook May Make Watch Into YouTube Competitor

Category: General News
Posted: 08:15AM
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Right now the dominant video hosting and sharing service is YouTube, where anyone can freely upload content, and if they satisfy the right conditions, they can even share in the ad revenue the videos earn. According to CNBC sources, Facebook is considering making changes to its Watch platform to compete with YouTube.

Watch launched in August 2017 and Facebook bought the rights to the shows that were on it, which means creators could not freely upload content, unless they became a partner. This also means not everyone would receive ad revenue for their content, but that is something the company is considering changing. By making it free to upload content and allowing content creators to receive a cut of the ad revenue, Facebook hopes to bring more long-form content to the platform and chick away at YouTube.

Recently YouTube changed the requirements for someone to earn ad revenue from the platform, removing the lifetime view count of 10,000 and making the requirement 4000 hours of watch time and 1000 subscribers. This change was made to appease ad buyers who were upset by their ads appear on inappropriate videos. What Facebook might be considering to avoid this would be to allow ad buyers to purchase specific shows, similar to how television ads are purchased. Of course all of this is technically rumor, but it will be interesting to see what strategies Facebook may adopt to bring more content to its platform.

Source: CNBC



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