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Ubisoft VP Describes Change to DLC Plans for Publisher

Category: General News
Posted: 01:38PM
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Like it or not, downloadable content is here to stay in the game industry as it is a means to rejuvenate and grow player bases with the additions, and in turn bring in more revenue. There are different kinds of DLC though, with some potentially fragmenting the community between those with it and those who lack access to the additional content. According to a GamesIndustry.biz interview with Ubisoft's VP of Live Operations, the publisher has decided it will no longer sell DLC that is required for gamers to get the whole experience.

The VP uses an analogy of an amusement park, where you are able to enjoy all the rides and then purchase food or various merchandise if you want. If all you want is to ride the rides, they are all accessible to you. This approach to DLC is already being used in Rainbow Six: Siege where extra maps are available for free, while character customization and new characters are what can be purchased.

According to this interview, Ubisoft intends to support its games for five to ten years, which will require keeping players engaged for that entire time. Achieving this will require the right balance of monetization methods, but will not include any DLC that needs to be purchased for the full experience.

Source: GamesIndustry.biz



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slick2500 on November 22, 2016 21:34
This is how DLC should be.

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