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Opera Now Includes Built-in Ad Blocking

Category: Software
Posted: 04:27PM
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There are a number of popular methods for blocking ads in web browsers, with Adblock Plus arguably the most popular and well known. Opera has announced that it will begin bundling ad blocking software with its web browser, making it the first major browser to do so. The motivations behind ad blocking include "faster loading Web pages, increased privacy and security and a less intrusive web browsing experience." An Opera spokeswoman delved further into the reasoning, stating "Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying." The technology will first be added to a version targeted at developers and early adopters with plans to move to its mainstream browser later. Perhaps this move could help the browser make up some ground on the four browsers ahead of it in usage.

Source: Venture Beat



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