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Study Examines How Free Products May Influence Bloggers

Category: Science & Technology
Posted: 06:06AM

Researchers at Penn State have recently examined how compensation and free products can influence reviews by bloggers. Some fear that when compensation is provided by companies to bloggers who review their products, the bloggers are more likely to give these products more favorable reviews. According to the study this is not the case, and the reviewers will tend to believe they have more control over the organization providing the compensation.

For the study the researchers sent a questionnaire to 173 technology bloggers, as these bloggers tend to receive more compensation and review items than others. The results showed that the bloggers recognized that giving positive reviews for bad products would damage their credibility, and therefore their readership. Also the bloggers view PR representatives as sources for stories, and not income sources, while PR professionals view their relationships with bloggers as a way to spread the word, and not as a form of advertising. Further, requesting a positive review for compensation would kill the relationship with the blogger.

As the researchers point out, the compensation, such as receiving a product to review, is to balance the needs of both parties, as one needs the product to review it and the company wants to see their products talked about.

Source: Penn State

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AkakmanH on September 11, 2015 13:55

It reads like most bloggers that review products are more concerned about honesty and integrity than $$$.

Would be nice if really true. I very often view PC product reviews on YouTube and I depend on the truth about a product.

Overall, I have found that I respect the reviews more when they point out both negative and positive about a product.

Locutus on September 12, 2015 22:00
Ayy since I'm a gun blogger I should start getting free guns. I'll surely spread the word lol.

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