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Radeon Technologies Group Formed by AMD

Category: Manufacturers
Posted: 11:59PM
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AMD ended up acquiring ATI roughly nine years ago for a whopping $5.6 billion, and since then has successfully offered a wealth of products in the graphics card realm by utilizing various company technologies. The company unfortunately has been failing to capture market share, as it was recently reported that AMD controls just 18 percent of the total GPU market, with NVIDIA obviously leading. Now, AMD has decided in a strategic decision to split off its GPU business from its CPU business and has formed the Radeon Technologies Group. President and CEO of AMD, Dr. Lisa Su, publically noted that "With the creation of the Radeon Technologies Group we are putting in place a more agile, vertically-integrated graphics organization focused on solidifying our position as the graphics industry leader, recapturing profitable share across traditional graphics markets, and staking leadership positions in new markets such as virtual and augmented reality."

The latest group formed by AMD is being led by Raja Koduri, who will oversee all of the aspects of various graphics technologies used in the company’s APU, discrete GPU, semi-custom, and GPU compute products. Koduri, who will report directly to Dr. Su, has more than 20 years of experience in developing solutions for visual computing on personal computers and has been directly involved in development of the industry’s first graphics chip with integrated High-Bandwidth Memory as well as AMD’s LiquidVR initiative.

Source: Press Release



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