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Logitech Plans to Rebrand as Logi

Category: General News
Posted: 04:44PM

The decision makers at Logitech have been working "behind the scenes to reinvent the company, shaking things up culturally and through its product innovation" since 2013. The most apparent change initially will be the new name of the company, switching from Logitech to Logi, a move to signify "a shift to a more design-centric attitude." The current name and logo will remain in use for a while before new and existing products will get the new logo. Logi will begin "crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of your daily life," though it remains unclear what those products might be. As long as the company continues to put out quality products and doesn't abandon its gaming mouse line, I don't care what the name is and I'm sure most others feel the same.

Source: CNET

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Locutus on July 09, 2015 01:42

If they wanted to make more money all they'd have to do is rebrand the G27.  :haha:

gebraset on July 09, 2015 10:11
Meh, not a fan of the new name.
DanTheGamer11 on July 09, 2015 11:26


IVIYTH0S on July 09, 2015 13:38
Doesn't seem... Logi-cal

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