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Twitter Reveals Interest in Generating Advertisement Revenue from Other Companies

Category: General News
Posted: 07:47AM

Twitter, who five months ago implemented video advertisements into the timelines of its own users, has recently revealed to media buyers through a presentation at CES that it is interested generating advertisement revenue through external sources. According to individuals familiar with the matter, Twitter is planning to capitalize on people who see tweets across the Internet but who do not actually use the social media service. In order to do this, Twitter is planning to sell advertisements within streams of tweets on mobile applications and websites of other companies. While it is not known which publishers Twitter is currently attempting to make agreements with, the presentation that outlined the idea made references to the SportsCenter application offered by ESPN, as well as Flipboard. According to those familiar with the matter, revenue generating from the advertisements would be shared between Twitter and the publisher, thereby benefitting both entities.

Source: The Wall Street Journal

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