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Instagram Integrates Video Advertisements

Category: Internet
Posted: 08:01AM
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Although Instagram, which is owned by Facebook, has remained commercial free for the majority of its existence, the company has now officially integrated video advertisements into its service. The video advertisements, which are thoroughly reviewed to ensure that they contain fresh and new content, are rolling out to Instagram users over the coming weeks, with some users spotting them starting today. The initial content will include 15 second spots from Activision, Banana Republic, CW, Disney, and Lancome that play automatically. Despite early Instagram advertisers noting that users did not enjoy being marketed to through sponsored images, the aforementioned companies expressed that being the first to push video advertisements bolsters their respective reputations as innovators.

Source: Adweek


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