Comcast Reworks its Internet Essentials Program
Comcast has been offering its Internet Essentials program, which provides 5 Mbps download and 1 Mbps upload speeds to low-income families, for just under two years. While it has successfully connected 350,000 eligible families since its launch, Comcast is looking to bring more of the 2.6 million people that are eligible nationwide onboard. Today the company announced that it is reworking Internet Essentials by making it even more enticing for those who have not signed up for the program. Comcast is providing new subscribers that sign up between today and September 20, 2014, with six months of complimentary service. The company is also providing families with an amnesty program, in which outstanding bills owed to Comcast that are more than one year old are forgiven, allowing even more low-income families to be eligible for Internet Essentials.
Comcast plans to utilize many public service announcements to promote its six months complimentary offer while also engaging parents, teachers, non-profit partners, and elected officials about the Internet Essentials program.