Walmart Launches Redesigned WebsiteCategory: Internet
Posted: August 4, 2014 06:31PM
Walmart has just launched a redesigned version of its online storefront thanks to Walmart Labs, its research and development team located in Silicon Valley. The new design incorporates many improvements that were based on input received directly from Walmart customers. These improvements include a mobile-based layout, an improved personalized search engine that utilizes past purchases and search history, and more in-depth product pages. Additionally, larger buttons and a larger search box are now featured on the Walmart website. Overall, the new design is tailored towards making Walmart more competitive against other online retailers such as Amazon.
According to Walmart, the new personalization feature is currently available to roughly half of all its customers, though plans are in place for it to be rolled out to all of its customers by the end of this month.