Vaio Brand Relaunched
Japan Industrial Partners, the investment firm that bought the Vaio brand from Sony earlier this year so that Sony could focus on its mobile offerings, has just relaunched the Vaio brand. Although Sony sold the brand, it still holds a small stake in the Vaio PC business, which allows it to sell the computers. Two new laptops, known as the Vaio Fit and Vaio Pro, are now available through Sony's online Japanese storefront. While the name brand lives on, Japan Industrial Partners is at this time only providing Vaio products to consumers within the Japanese market. The company is attempting to gain a foothold in the crowded laptop segment by pushing innovative features such as the latest Intel processors, solid state drives, and touch screens, but only time will tell how popular the Vaio brand becomes.