Facebook to Use Nearby Friends Location Data for AdvertisementsCategory: Internet
Posted: April 18, 2014 04:27PM
Facebook just recently announced its Nearby Friends feature, allowing users of the social networking service to find friends that are located around them. At this point in time, location data that will be collected from the feature will not be used for advertising, but it has been confirmed by a Facebook spokesperson that it will be in the future. The information may be used in the future to deliver advertisements for nearby brick and mortar stores to users. However, Facebook has not confirmed exactly how the location data will be utilized when it uses it for marketing purposes down the line.
Luckily, Facebook is stating that the information it collects based on location data gathered from Nearby Friends can be deleted by users. One the data is deleted from the user interface, the company notes that it then begins permanently deleting it from its own systems, eliminating the possibility of the data being used by advertisers.