Facebook Reworks Right-Hand Column Advertisements
Although Facebook just recently implemented its auto play feature for advertisements found within the News Feed, the company has just announced that it is reworking advertisement designs found within the right-hand column of the social networking website. The new advertisements found within the right-hand column will mimic those located within the News Feed, and advertisers can even use the same image for both if they so choose. Fewer advertisements will be displayed as well, and distribution overall will be more efficient. With the new design, Facebook is claiming that engagement of advertisements is three times better than previously.
Later this month, some advertisers will be able to make use of the newly designed advertisement option. Others will not be able to access the new design until later this year, though Facebook will support both until the old advertisement design is phased out.
Source: Facebook for Business