According to Jason Toff, the Product Manager at Vine, private messaging has been needed in order to share videos and communicate with others ever since the inception of the video service. In the latest update to Vine, that capability to communicate with others through the service now exists. Users of Vine can create Vine messages, or VMs, in order to send Vine videos and text messages to users of the service or anyone located within an address book. The messaging feature allows multiple friends to be messaged, though each conversation is a one-on-one experience.
Users who want to access the new messaging feature within Vine can do so by downloading the latest version from the App Store or Google Play.