Linkin Park's "Guilty All The Same" Music Video Created in Project Spark
Microsoft's world creation tool Project Spark isn't just for games. American rock band Linkin Park decided to use Project Spark to create an interactive music video for "Guilty All The Same" (featuring Rakim), the first single from the band's upcoming album The Hunting Party. The band wants "fans to literally play with their music" – which you can do if you're in the Project Spark beta.
Band member Joe Hahn attended E3 2013 where Project Spark was unveiled, and told Billboard it blew his mind. Hahn explained that "the next step was to see if we could showcase our next song as a game instead of a video." Fellow band member Mike Shinoda told Billboard that he always wanted to make games since he was a kid, so the pieces seemed to all fall into place when Project Spark came around.
While some bands wouldn't dare think to let fans mess with their songs, Hahn says that once you put a piece of art out there, "people will interpret it their own way, and even re-interpret it as something else" – Linkin Park is simply fostering that behavior. Shinoda sees the process as a turn-based game of its own. The band has taken their turn and now it's the fans' turn.