Walmart Announces Used Video Games Trade-in ServiceCategory: General News
Posted: March 18, 2014 08:25AM
Beginning March 26, Walmart will allow shoppers to trade in used video games across its 3,100 stores in exchange for credit that can be used to purchase anything at Walmart and Sam's Club, in-store and online. According to Duncan Mac Naughton, chief merchandising and marketing officer for Walmart U.S., "Gaming continues to be an important business for us and we're actively taking aim at the $2 billion pre-owned videogame opportunity. When we disrupt markets and compete, our customer wins. They'll save money on video games and have the flexibility to spend it however they want."
Walmart's trade-in program is fairly straightforward: customers bring their used game, in the original packaging, to the electronics department; associates scan the UPC code and evaluate the game for any obvious damage; and then the customer is provided with a trade-in value, which if accepted, is available for immediate use. Walmart already has a trade-in program for electronics like tablets and smartphones, so video games is just another addition.
While several retailers already offer used video game buybacks, what happens after the trade-in is what really sets Walmart apart. Walmart plans to refurbish the games and make them available for purchase in "like-new condition" at a lower price point. These used games will be labeled as "Certified Pre-Owned," and will be available for purchase in stores and online. Having the guarantee that a game actually works could be just the thing to entice gamers to use Walmart instead of other retailers.