BlackBerry Reassures BBM Users of Advertisements
Although BlackBerry will be implementing advertisements within the BlackBerry Messenger service, it is reassuring users that the advertisements will not be located within actual chats. Jeff Gadway, BBM product and brand marketing chief, revealed that creators of BBM channels will be able to push sponsored posts and invites to subscribers. Gadway also announced that users of the BBM service will likely see three different types of advertisements, which differ slightly from each other. Featured placements will appear within the landing page for featured channels, and will be used by channels to gain new subscribers. Sponsored invites will target individuals based on age, interests, location, and other data and will allow channels to invite individuals based on this information. Sponsored posts will appear within updates from BBM Contacts and BBM Channels, offering updates from other channels.
While the advertisements will not be found within actual chats, users can only disable sponsored posts by filtering updates and will have no choice on being targeted by featured placements and sponsored invites.