Plants vs. Zombies: Garden Warfare Will Launch Without Microtransactions
It has been known for awhile that PopCap Games' quirky multiplayer shooter Plants vs. Zombies: Garden Warfare will have various customization options. Customizations and upgrades are unlocked via stickers, which are purchased with coins. Those coins can be earned by playing the game or purchased for real money. But surprisingly, those coin pack microtransactions will not be available at launch.
Speaking to GameSpot, producer Brian Lindley explained that following Garden Warfare's release, PopCap will "look at in-game metrics and player feedback to determine how best to move forward." PopCap had previously told Polygon "that players can earn an average of 15,000 to 18,000 per hour by playing the game," though it wasn't stated how many coins stickers cost. That being said, senior franchise marketing manager Gary Glay told Polygon that "everything is unlockable through gameplay," which is certainly a good thing. I think withholding microtransactions at launch is a smart move, as it'll show players that they can unlock in-game items simply by playing the game – not to mention it makes EA look less greedy.
Plants vs. Zombies: Garden Warfare launches on Xbox One and Xbox 360 on February 25th, while the PC version is still listed with a vague "Spring 2014" release date. If you haven't watched the excellent live-action trailer, be sure to do so.