Spider.io Acquired by GoogleCategory: General News
Posted: February 21, 2014 09:05AM
Spider.io, a company that focuses primarily on reducing the amount of fraudulent users that an advertisement receives, has been officially acquired by Google. Currently, Google and other advertisers have a difficult time distinguishing between actual users and bots that are made to represent users. The search engine giant plans to integrate services offered by Spider.io into its own video advertisements and displays in order to combat this issue. After the initial integration, Google also plans to build the platform offered by Spider.io and make it able to better understand the demographics that advertisers are targeting.
No details about the acquisition of Spider.io were released by Google.