Last year, when publisher Square Enix unveiled that it was "very disappointed" in the sales performance of the 2013 Tomb Raider, several eyebrows were raised throughout the industry. This was a game that sold 3.4 million copies in its first month! But apparently Square Enix had projected 5-6 million units would be sold during that time, even going as far to say that said projection was a "conservative" 80-90 percent of the actual sales potential. Never mind that it was the most successful launch in the franchise's history.
Many people seemed to think that Square Enix simply wasn't in touch with reality, but was there an underlying reason for the high projection? According to Eurogamer, Tomb Raider executive producer Scot Amos stated that the game finally achieved profitability toward the end of last year. When game budgets approach $100 million, anything less than five million units sold isn't going to cut it – so was Square Enix's projections based on need rather than a true estimate?
Fortunately for developer Crystal Dynamics, Square Enix was always invested in the franchise, with Amos stating that the publisher had already let him and his team start on the sequel and back the Definitive Edition even before Tomb Raider crossed that profitability threshold. So even if Square Enix wasn't exactly pleased that the high review scores didn't translate to high sales initially, at least it is clearly invested in the franchise's future; and that's certainly a good thing for us gamers.