Nintendo Lowers Sales ExpectationsCategory: General News
Posted: January 17, 2014 11:51AM
With the release of the Wii U, Nintendo was hoping to have plenty of customers purchase the console when it was brought to market. Originally, Nintendo estimated that it would sell 9 million Wii U game consoles between April 2013, and March 2014. Nintendo announced today that the company will miss that estimate and has dropped its expected sales of the Wii U during the same time period to 2.8 million units, a 69 percent decrease. Wii U software sales are hurting as well, with expected software sales dropping from 38 million units to 19 million units, a full 50 percent decrease. Nintendo is also having problems with other systems, revising its 3DS handheld sales from 18 million units to 13.5 million units, as well as the Wii console, changings its estimates from 2 million units to 1.2 million units.
In a recent letter to investors the CEO of Nintendo, Satoru Iwata, explained that the company is thinking about a new business structure but is studying the market. Iwata further explained that the sales of the Nintendo Wii U were much lower than the initial forecasts set by Nintendo.