Google to Enable 4K YouTube Streaming This Year
During CES that is to begin in less than a week, Google will display its new VP9 video codec, which enables high-resolution video such as 4K to be streamed using relatively little bandwidth. YouTube will be a major implementation for the VP9 video codec, and the video streaming service will see the integration of VP9 during this year. Multiple demonstration partners will be present at CES to help show off the new Google video codec and include LG, Panasonic, and Sony. A variety of hardware and software partners are already willing to commit to the VP9 video codec as well and include ARM, Broadcom, Marvell, Mozilla, NVIDIA, Qualcomm, SAMSUNG, and Toshiba.
Although H.265 which is being supported by entities such as Netflix, Francisco Varela, YouTube's platform partnership director, noted that it has not dismissed the technology. Both video codecs will allow for higher quality streaming while making use of much of the same bandwidth. Google noted that its VP9 video codec is royalty-free and will provide much benefit to schools, business startups, and programmers. Google is of course betting on its own video codec, and with the large amount of hardware and software supporters already present, may see VP9 used in other areas besides YouTube within the near future.