Amazon Looking to Load up an Upcoming Set-top Box

CheeseMan42 - October 3, 2013 02:23PM in General News

Amazon is rumored to be working on a set-top entertainment box with plans for release in time for the holiday season. The news of a device resembling the popular Roku box was released months ago, but new developments include Amazon soliciting other companies for software apps to run on the box. Amazon has reached out to a "variety of media app developers, as well as cable television providers, seeking partnerships for the rollout of the set-top box." A mid-October deadline for app submittals was reported. A set-top box from Amazon is seen as a potential sales booster for its Prime service, which offers a large selection of television and movie for streaming, and as a Prime subscriber I will be following this news closely.

Source: Wall Street Journal