Sony held its IFA 2013 press conference earlier today, but one rather large item was revealed a little later. The technology giant introduced the KDL-65S990A TV, which is the world's first curved-screen LED TV. Previous curved-screen TVs were of the OLED variety, so the fact that Sony managed this feat without resorting to that ultra slim technology is quite impressive. As for the KDL-65S990A, it's a 65", 1080p model with Triluminos color technology like Sony's other recent TVs, as well as eight built-in speakers. Those speakers are angled in different directions given the screen's curved design, which should better simulate surround sound than flat TVs. There's also plenty of other features, like Smart Connect media sharing, second screen content with SideView, and even one-touch NFC remote pairing so you can view content from your smartphone on your TV.
The Sony KDL-65S990A is expected to arrive worldwide in October for $3,999.99. It's certainly much more affordable than the curved-screen OLED TVs.