Sales of Microsoft's new operating system Windows 8 are reported to be 'well below' target, according to Paul Thurrott on the Supersite for Windows. In his post, Paul Thurrott wrote that sales of Windows 8 have fallen short of internal expectations. This hugely contradicts Microsoft CEO Steve Ballmer's speech at the Microsoft Build conference last month, boasting that over 4 million copies of Windows 8 had been sold in the few days following release.
Principal analyst Roger Kay of EndPoint Technologies suggested during an interview with popular tech website CNET that Windows 8 was difficult for Microsoft to position in the market due to the split between the standard x86-64 Windows 8 version and the ARM-based Windows RT. He also expressed his views regarding the Modern UI being optimized for tablets, saying Microsoft should not have 'turned the world upside down' for a limited number of tablets. Nonetheless, particularly with the $14.99 Windows 8 upgrade, Windows 8 remains an interesting change of strategy by Microsoft.