Apple Removes Heads of iOS and Retail Divisions
Some big changes have been made to Apple's hierarchy, as the heads of the mobile software and retail operations were asked to leave. Scott Forstall was the head of Apple's mobile software (iOS) unit, but clashed with other senior executives. Other executives had complained of problems with Forstall for years, like his uncooperative nature, never fitting in at Apple, and showing off his close relationship with the late Steve Jobs. Once Jobs passed, there was no "decider," as Forstall put it, and tensions continued to mount. The new Maps app was one of Forstall's latest projects, and when it launched it was met with users complaining of inaccuracy and other bugs due to its rushed nature. Forstall stated Apple should fix it without apologizing, but CEO Tim Cook and others didn't agree, so when an apology came, Forstall's name was no where to be seen. Now, he truly is no where to be seen as Apple asked him to leave.
The other executive parting is the head of retail operations, John Browett. He had joined only five months ago, but made a big blunder by reducing employee hours too severely after a new staffing formula. A recent Apple retail leadership team event was canceled, which sparked rumors of Browett's departure. The company will begin to look for a new retail head immediately, with the retail group reporting directly to Cook for the time being. As for the iOS position, Craig Federighi is taking over that role.