Last week Apple announced it had a press conference to show off a "little more," and today we finally know what the folks in Cupertino have in store. Tim Cook, CEO of Apple, first started talking about the iPhone 5 and how it sold the most units over an opening weekend, five million, in its history, and how the new iPods are both selling to the tune of over three million. Impressive numbers to be sure, but this event is about something more than just sales number. Something like a new 13" MacBook Pro that is only 0.75" thin and weighs 3.5 pounds. Oh, and a Retina display with a 2560x1600 resolution screen, which is four times larger than the screen on the previous 13" MacBook Pro. The laptop also has dual Thunderbolt and USB 3.0 ports, SD card slot, HDMI out, a 720p FaceTime camera, a MagSafe 2 connector, and no optical drive. Internally it can pack up to 768GB of storage, an Ivy Bridge Core i5 or i7 processor, 8GB of RAM, built-in WiFi and Bluetooth 4, and Intel HD 4000 graphics.
Apple then moved on to desktop Macs, like the new Mac mini, which is the company's smallest and most affordable Mac. It features an Ivy Bridge Core i5 or i7 CPU, up to 16GB of RAM, either 1TB HDD or 256GB SSD, an SD card reader, HDMI out, and four USB 3.0 ports. Next Apple moved on to a new iMac that features edge-to-edge glass and a 5mm thickness along the edges. The 21.5" model features a 1920x1080 screen, while the 27" is at 2560x1440, just like last time, but each have a laminated screen to reduce glare. Internally, the new iMac has a Core i5 or i7 CPU, NVIDIA Kepler GPU, up to 32GB of RAM, and up to either 768GB SSD or 3TB HDD. There is also something Apple is calling a Fusion Drive, which combines a 128GB SSD with either a 1TB or 3TB HDD. The OS and apps sits on the SSD portion, while the HDD side gets all your documents, music, and more. On the front the iMacs have a 720p FaceTime camera, dual mics, and dual speakers, with the back containing four USB 3.0 ports and three Thunderbolt ports.
Lastly, talk turned to the iPad and how 100 million tablets have sold in two and a half years. The third generation iPad released earlier this year, but Apple announced the new fourth gen iPad today, which is basically just a refresh. It features a new A6X processor that doubles the processing and graphics performance of the third gen, a new image signal processor like in the iPhone 5, and still gets ten hours of battery life. In addition to the fourth gen iPad, there is also a brand new iPad mini with a 7.9" screen and a 1024x768 resolution. It weighs only 0.68 pounds, half of the fourth gen iPad, and comes in at 7.2mm thin, a quarter thinner than the iPad. The iPad mini features a dual-core A5 processor, FaceTime HD camera on the front, five megapixel iSight camera on the rear, and ten hours of battery life just like the bigger one. Both iPads have a new Lightning connector, dual-band 802.11b/g/n WiFi, and support for LTE.
The new 13" MacBook Pro ships today and starts at $1,699 for the base model with a 2.5GHz Core i5 CPU, 8GB of RAM, and a 128GB SSD. The Mac mini ships today and starts at $599 for a dual-core 2.5GHz Core i5, 4GB of RAM, and a 500GB HDD, while a server model is available for $999 with a quad-core 2.3GHz Core i7, 4GB of RAM, and dual 1TB HDDs. The 21.5" iMac arrives in November and starts at $1,299 with a 2.7GHz Core i5, 8GB of RAM, and a 1TB HDD, with the 27" model lands in December and starts at $1,799 for a 2.9GHz Core i5 and the same memory and storage configuration. The fourth gen iPad ships on November 22 and starts at $499 for the 16GB, WiFi model, while the iPad mini also ships on November 22 starts at $329 for the 16GB with WiFi. An LTE version of the fourth gen starts at $629, with the LTE iPad mini starting at $459.