Microsoft's Windows 8 Marketing Campaign Reportedly Costs $1.5 Billion

edwardquilo - October 12, 2012 12:27PM in Operating Systems

Microsoft wants the whole world to sit up and take notice of Windows 8, and it's reported that the software giant is dishing out a mountain of a marketing budget - somewhere between $1.5 to $1.8 billion to ensure that everyone gets the message. With a completely redesigned operating system that drew in a decidedly mixed reaction ranging from derision amongst the software and hardware community to applause for embracing the future of computing, the stakes have never been higher for Microsoft. Is the gamble going to pay off? 

Incidentally, Microsoft's app certification process for the touch-based OS also point towards more stringent regulations, in that games exceeding PEGI 16 or ESRB Mature ratings will not be sold over the Windows 8 storefront. If this is the case, we won't be seeing more diverse titles such as Dishonored or Sleeping Dogs given their graphic content. The good news is that Windows 8 should still support these games if bought elsewhere (such as Steam), although in the long run this enforcement may cause some developers to tone down any offensive material to make the storefront cut.