Intel plans to introduce the Haswell chips at the Intel Developer Forum next week, representing the 4th Generation Core chips. Intel is taking aim at the ARM dominated tablet market and plans to cut power use by more than half of current Ivy Bridge processors. The least power hungry Ivy Bridge chips use about 17 watts of power, and the first Haswell chips will use only 10 watts, a 41% savings. Intel plans to make future iterations of Haswell even more efficient, though still not close to the two watt power usage of some ARM chips. The new Haswell processors are expected to be available in the second half of 2013.