Sony's Jack Tretton Says Free-to-Play is Not the FutureCategory: Gaming
Posted: August 11, 2012 01:12AM
There has been a massive shift in the gaming landscape lately, with dozens of free-to-play games available. Some of these games were announced as free-to-play games while others, like subscription MMOs, have switched over to the freemium model. Some companies, like Crytek, are embracing the F2P shift wholeheartedly, while others, like EA, think that eventually all games will be F2P. However, one company executive does not agree, as Sony Computer Entertainment America CEO Jack Tretton does not think free-to-play is the future. Tretton believes many companies have overestimated the F2P trend and says it is an "additive diversion." While he sees a place for F2P and even social games, Tretton does not see it replacing the current business models.
The F2P model is difficult to sustain in the long run and is not where the gaming world will head to, according to Tretton. He very well could be right in that regard, but we will have to see how successful the current F2P games can be over the next several years before making a judgement.