Depending on the company you listen to, PC gaming is either the biggest platform there is or the smallest compared to the consoles. The NPD only measures retail sales and does not look at digital, so there is no real way to determine the size of PC gaming. Sure, we can look at the amount of logged in users on Steam or Origin, but neither one is very forthcoming with just how many people use either service, and there are other PC gamers who do not use those clients. EA CEO John Riccitiello does not put much weight into NPD numbers and says the industry is far too reliant on the group. Riccitiello says how everyone thought the PC gaming market was declining because the NPD said retail numbers were down every year. The only problem with that is what I stated before, with how the NPD only looks at retail numbers. Riccitiello believes PC gaming is the fastest growing platform because of digital downloads and free-to-play games and the like. EA has had a 40% increase in digital downloads, yet its stock prices still dropped because investors looked just at the NPD numbers. There is a bigger picture than just retail, and Riccitiello hopes others can see that.