EA to be Fully Digital in Future, According to an ExecutiveCategory: Gaming
Posted: July 3, 2012 08:04PM
Love it or hate it, EA's Origin service has had a one year anniversary. Origin is essentially a competitor to Valve's Steam service, and given time could stack up pretty well. It should have plenty of time to grow and expand, as EA Labels president Frank Gibeau believes EA will be "100% digital" in the future. Gibeau says EA has a "clear line of sight" on being fully digital and the move is "inevitable," but did not say anything further as to when we can expect everything to be delivered via Origin. However, EA will not abandon retail locations right away and said the company will deliver to wherever consumers want to buy games. Gibeau also talked about NPD and said it is "an irrelevant measurement" because of the lack of digital game sales. NPD only counts sales numbers from physical locations and excludes digital ones, which Gibeau says EA no longer looks at to measure success. If EA and potentially others move to purely digital game sales, then the NPD will have to evolve. I do hope the switch to digital for all games will become commonplace, as I rather like not having to use a disc whenever I want to play a game.