On January 18 of this year, parts of the Internet went dark or otherwise demonstrated in protest to the Stop Online Piracy Act and Protect Intellectual Property Act, better known as SOPA and PIPA respectively. Google, for example, had its logo blacked out on its search page and also setup a petition that got 4.5 million signatures. Fortunately the bills were both stopped and on that day several US politicians pulled their support from the bills. Recognizing the victory as just one in a larger war, Google is now asking people to Start Something, to protect against bad legislation and policies in the future.
The Start Something campaign at Google’s Take Action website is currently asking people to explain what the Internet has empowered them to do. The ultimate goal is to be proactive in what happens to the Internet, by sharing with others how important the Internet is and supporting or even suggesting policies to protect and improve the Internet.
"You proved we can stop something, but now it’s time for us to start something."