Sony's Kaz Hirai to Unveil New Strategy on April 12th

bp9801 - April 5, 2012 01:49PM in General News

The news for Sony is not all that great, as it is expected to have a $2.7 billion loss this fiscal year. New CEO Kazuo Hirai will be holding a briefing on April 12th to discuss Sony's new strategy to rebound. An expected loss of nearly three billion dollars probably is not what Kaz Hirai wanted to be greeted with when he took over as CEO, but it is what it is. What exactly the new strategy will consist of is unknown at this time, but Sony needs to do something after its fourth consecutive annual loss. Kaz Hirai is one of the most-known faces of Sony, and now that he is the CEO, everything will be riding on him. Hopefully he can use this investor briefing to assert his new position and restore faith that Sony will come out of the red.