Amazon has announced a new partnership with Viacom Inc. that will bring its television shows to the online streaming service offered by Amazon. Viacom owns networks such as Nickelodeon and MTV and will increase the amount of available content on the service by 15%. The service is part of the Amazon Prime subscription that also offers free two-day shipping, and costs only $79 per year. The increase in content is seen as a necessary move as Amazon tries to compete with Netflix in the video streaming market. Amazon still only spends about one third of what Netflix spends on content licensing deals per year, and many analysts feel that Amazon will need to continue to expand its content offerings to put any pressure on Netflix.