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Survey Shows One Quarter of Tweets are Not Worth Reading

Category: Internet, Science & Technology
Posted: February 2, 2012 11:39AM
Author: Guest_Jim_*

Researchers at Carnegie Mellon University have conducted a survey on Tweets and will be presenting their full study February 13. The goal of this research was to find what characterizes a ‘good’ and ‘bad’ Tweet. For example, no one enjoys Tweets about what you are eating right then and other personal details. However, Tweets with questions, information, and even self-promotion were well received. Overall though, only 36% of the 43738 were liked by the 1443 participants in the student, with 25% not worth reading, and the remaining 39% not provoking a strong opinion either way. What that means is only about a third of Tweets are interesting and something people want to read.

The information was collected using the site Who Gives a Tweet. There participants were able to anonymously rate the Tweets of those they already follow. Putting together the ratings and reviews has allowed the researchers to devise nine lessons for improving content (more details at source link):

  • Old news is no news
  • Contribute to the story
  • Keep it short
  • Limit Twitter-specific syntax
  • Keep it to yourself
  • Provide context
  • Don't whine
  • Be a tease and don’t give away everything; encourage followers to visit the link
  • For public figures don’t share personal gossip or everyday details



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Comp Dude2 on February 4, 2012 04:56AM
No surprise there then

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