After a few weeks of rumors, one of Sony's most recognizable names is getting a promotion. Kazuo Hirai has been promoted to President and CEO of Sony, with current honcho Sir Howard Stringer moving to Chairman of the Board of Directors. Last June, Kaz Hirai was promoted to Chairman of Sony Computer Entertainment, which at the time was the latest in a series of promotions for Hirai. Now, he will be running the whole show starting on April 1st, but acknowledges Sony faces some "challenging" times ahead. Hirai seeks to turn around all aspects of Sony, from video games to television to computers and mobile phones, and wants to engage with customers in new and exciting ways. Kaz Hirai credits Stringer with providing "strong leadership," and has the backing of the Board and Stringer himself. With Kaz Hirai soon to be leading Sony, I feel the company remains in good hands to continue pushing the boundaries of what electronics can do.