Cooler Master has come a long way since releasing the first heatpipe heatsink in 2000. Its newest innovation is Vertical Vapor Chamber technology, developed by its OEM and industrial cooling division. The technology helps to cut down on air resistance by reducing airflow vortexes. A byproduct of this is a reduction in noise. The vapor chambers also increase the fin contact area by a factor of three, allowing for better heat transfer. By adding the vertical vapor chambers to existing heatpipe technology, Cooler Master will be able to develop heatsinks with lower noise without sacrificing cooling performance.