On the floor of any stock exchange in the world, speed is paramount. Traders who get the information first get to react first and even a few seconds can make or loss them money. To get things going at super-speed, the new company MarketBrief has created software “journalists” that can write an article in three to 20 seconds. The key to the system is the US Securities and Exchange Commission (SEC) uses eXtensible Business Reporting Language (XBRL) to publish its fillings. The software scans the fillings for keywords or numbers and inserts them into pre-defined sentences. The result may be very simple and boring, but considering it will beat a human journalist in a race every time, the traders who use it, probably won’t mind.