With Apple recently releasing the new version of their Final Cut Pro program, reviews have started to pop up all over the Internet. Sadly, the program has received horrible ratings, and consumers are looking for something else at this point. Adobe is agreeing obviously, and is trying to get consumers to switch over to their comparable products, which include both Adobe Premiere Pro CS5.5 and CS5.5 Production Premium. Most users of these programs, or those users who work in the field of video production, realize that the Adobe counterparts are quite expensive. However, in order to get consumers to switch from the incredibly disliked Apple product, Adobe is offering both the previously stated products for fifty percent off. Even if the user is not using the latest version of Final Cut Pro, they can still switch over and take full advantage of the discount. These savings also apply for users of the Avid Media Composer, but the sale will cease to exist on September 30 for both products.